New Next In (editorial)

New Next In

The last fashion collection of Noela Covelo Velasco, New next in, is a reflection on trends as the founding point of today’s fashion industry landscape. The garments of the collection emerges from the contemporary critical context we’re living, where there’s a inflection between fashion and clothing. They serves as a critique about the creative practice of how trends has become the main pursuit of the creative world, nourishing production and encouraging consumerist culture as a whole.
Working from the own mechanisms of trends, what means that understanding a trend as created organically by a collectivity, is appropriated from its origins, processed and recreated into fashion.

From this statement I tried to take the pictures in the same coherence, perverting trend topics into an aesthetic that makes the garments breathe into their own sphere.

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New Next In
featured at Pressure Paris
06/2016

Art Direction & Photography by myself
Collection by Noela Covelo Velasco
The models were Elena Lasala and Roxylan
Assistance thanks to Julieta Caprara
Makeup artist Andrea Chica

Special thanks to De Ubieta for the shoes and to Laia Claramunt Taller Floral for the flowers.