New Next In (fitting)

The last fashion collection of Noela Covelo Velasco, New next in, is a reflection on trends as the founding point of today’s fashion industry landscape. The garments of the collection emerges from the contemporary critical context we’re living, where there’s a inflection between fashion and clothing. They serves as a critique about the creative practice of how trends has become the main pursuit of the creative world, nourishing production and ecouraging consumerist culture as a whole.
Working from the own mechanisms of trends, what means that understanding a trend as created organically by a collectivity, is appropriated from its origins, processed and recreated into fashion.

From this statement, in order to take fitting pictures we decided to create a kind of showcase that exalts the garments to a concrete status. All the elements in the set, from the marble to the flowers and the satin white fabric pretend to remain to the viewer the luxury appearance of fashion.

New next in fitting
New next in fitting
New next in fitting
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New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting
New next in fitting

New Next In, fitting
06/2016

Art Direction & Photography by myself
Collection by Noela Covelo Velasco
The model was Elena Lasala
Makeup artist Andrea Chica

Special thanks to De Ubieta for the shoes and to Laia Claramunt Taller Floral for the flowers.