New Next In (fitting)
The last fashion collection of Noela Covelo Velasco, New next in, is a reflection on trends as the founding point of today’s fashion industry landscape. The garments of the collection emerges from the contemporary critical context we’re living, where there’s a inflection between fashion and clothing. They serves as a critique about the creative practice of how trends has become the main pursuit of the creative world, nourishing production and ecouraging consumerist culture as a whole.
Working from the own mechanisms of trends, what means that understanding a trend as created organically by a collectivity, is appropriated from its origins, processed and recreated into fashion.
From this statement, in order to take fitting pictures we decided to create a kind of showcase that exalts the garments to a concrete status. All the elements in the set, from the marble to the flowers and the satin white fabric pretend to remain to the viewer the luxury appearance of fashion.